What is Email Marketing, and why do you need it?

definittion of email marketing

In 2020 Email marketing is one of the useful online Marketing strategies in Digital Marketing. For Businesses, email marketing is important to keep their customers aware of the latest update, changes, and announces that have been going to happen in the business or services that the customers are using.

Email marketing Interest Over Time

In this article, I’m going to cover the below-mentioned points.

  1. What Email Marketing is not?
  2. What is Email Marketing?
  3. Why does Business need it? 
  4. How to do Email Marketing
  5. How to set Email Marketing Goals
  6. How to create Email Marketing campaigns

To understand what is email marketing? first of all, we have to understand what email marketing is not?

1.“What Email Marketing is not?”

  • It’s not just sending marketing messages to customers/prospects via email.
  • Not about collecting email addresses from various sources like purchase the email database.
  • Not just sending the emails to without the permission of the customer/prospects.
  • It’s also not to send the emails in bulk to spam the subscribers.

Now we have to understand if the above-mentioned practices are not defining email marketing. So What is Email Marketing?

2.“What  is Email Marketing?”

Email marketing is permission-based marketing. It involves using email to send advertisements, requests business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

In a simple way, Email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers.

3.Why does Business need it?

Email marketing is not an advertising mechanism but it is a mechanism that builds a relationship between the marketer and prospects. So that it is a basic need of every business to build a good relationship with their prospect and convert them into regular customers and provide them good services and great facilities.

4. “How to do Email marketing”

So, How to do email marketing? This question itself creates a curiosity in everyone’s mind and every business person wants to know how it makes work for their business. So you have to define your audience first for doing email marketing. Now once you define your audience you have to segment the list of audiences based on their demographics and your needs. Now you have to set a proper goal to perform a good ROI from email marketing campaigns. In the next point, you will learn about the setting email marketing goals.

5. “How to set Email Marketing Goals

So you have to set a goal before sending emails to your lists. Because the goal can give you a better idea about the performance of your mailings and without setting a proper goal for any campaigns you going to send in your database you can not find the result of the campaign. For setting a proper goal for any campaign you have to do some research based on the industry you are targeting for sending a campaign. You have to do some research based on previous similar campaigns outcome. Then you will get some idea about setting a goal in email marketing.

6. “How to create Email Marketing campaigns

Creating email marketing campaigns is an easy task. You have to subscribe or purchase any email service provider. The service provider will set up an emailing panel and other necessary settings for you. Now you are ready to run your campaigns using the services. They will also give you some basic tutorials about working with the panel and how to use their panel for broadcasting your mails. There are lots of service providers in the market some of them are mentioned here: Aweber, Mailchimp, Convertkit, etc. Anyone can subscribe to their free as well as paid services that suit your business need. In the future, I will write a separate article for Email Marketing Services and Tools.


First email sent by Ray Tomlinson in the early 1970s.

Source: Wikipedia

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