5 Best Email List Building Lead Magnet Ideas to Grow Your Subscribers


Lead magnets are the best kind of ethical bribe you can give to your audience to grab their contact details like name, email, and phone number. It’s a good and ethical way to grow your subscriber’s list. Here are 5 highly effective lead magnet ideas and examples to grow your email list.

Table of Content

  • What is Lead Magnet
  • Why you Needs a Lead Magnet to grow your list
  • What Makes a Good Lead Magnet?
  • E-Book
  • Basic Video Lessons
  • Mindmap PDF
  • Webinar
  • Online Workshop

What is Lead Magnet?

A lead magnet is an ethical bribe that you can give to your audience in exchange for their contact information or email address. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Why you Needs a Lead Magnet to grow your list?

To generate leads online and growing your subscribe base you need a lead magnet.

Why? because the contact information or email address is a very personal thing. People aren’t simply going to give you their email address without a good incentive.

So you have to give your audience an incentive in the form of a lead magnet to get their personal information. It would help you to directly reach your audience and convert that potential lead to a returning customer of your product and services.

For example, let say you have a blog post on the top 5 ways to improve your content writing skills. So at the end of the blog post, you can create a form of free weekly new blog post updates to grab the reader’s information. Or, you can offer your reader a downloadable PDF case study of content writing skills in exchange for their contact information or email address.

Which one do you think get more email subscribers?

absolutely – The second one!

So why second one is win the race, because in the second one you are giving some valuable case study in exchange of their contact info.

What makes a good Lead Magnet?

High perceived value and high actual value along with Instantly accessible lead magnets can be classified as a good lead magnets.

  • High Perceived Value: The reason why most of your audiences won’t be attracted to a lead magnet in the form of a free newsletter subscription is that they won’t perceive it as valuable. Depending on the type of market you’re in, your lead magnet should be perceived as something highly valuable (or better yet, it should be high in actual value).
  • Instant Gratification: Your audiences are constantly looking for a solution to their problem immediately. If your lead magnet can fulfill that gap, you will be building an email list in no time.
  • Demonstrates Your Unique Selling Proposition: When your audience consumes your lead magnet, they should also be more convinced that they should be buying from you, instead of your competitors.

Lead magnets can also help to qualify prospective customers by asking a small commitment from them, especially if you get them to fill up a form which would require more than just their email address.

5 Best Email List Building Lead Magnets

Below are the 5 Best Email List Building Lead Magnets that you can use to grow your list.

1. E-Book

An E-book is a good option for you to grow your list along with providing your audience with valuable information about the niche you are good at. You can help your audiences with an e-book learn something with your learning in the form of an ebook.


2. Basic Video Lessons

Videos are helpful to better understand anything and gives you feasibility to learn something by watching the video. So if you create a basic video lessons (sample videos) of your product or course then it will be helpful to your audience to take interest on your upgraded lessons. In this way basic video lessons of any course or tutorials can be a good lead magnet option.

Basic Video Lessons

3. Mindmap PDF

A mindmap is a visualization tool through which you can represent tasks, words, concepts, or items and ideas. It is helpful when you create a strategy before doing something. So in a mindmap, you can draw an outline of any project or task. You can give a mindmap in the form of a lead magnet to your audience to capture their contact information.

Mindmap PDF

4. Webinar

 A webinar is an event held on the internet which is attended exclusively by an online audience. A webinar can be a powerful form of the lead magnet because through webinars you can connect to your audiences directly and share your learning with them online.


5. Online Workshop

An online workshop is the online equivalent of being in a training room, and learning together as a group through collaborative activities, but stretched out over several weeks. Here you can exchange the contact information of your audience through 2 days or 1-week online workshop of your niche topic. It could also be a powerful form of a lead magnet.

Online Workshop


We’ve provided 5 examples of lead magnets using different types of examples here.

With the right lead magnet, you will be able to attract all the ideal customers as you can possibly have.

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